What is

Colorism says you have more value if you are closer in proximity to whiteness.



People all around the world believe that a slimmer nose, bigger eyes, chiseled jaw, straighter hair, and lighter skin makes them more desirable, successful, and intelligent. It creates a social hierarchy within homogenous communities of color where the more European you look, the more you are accepted by your community.

In South Korea, one in three women between the ages of 19 and 29 get double eylid surgery, nose jobs, and jaw reconstruction surgery.

African American women in the U.S. straighten their hair because they've been told it looks appropriate and more professional.

Africans, Asians, and Latin Americans take skin lightening pills or use skin bleaching creams on themselves and their babies to get lighter skin.

With just Latin America, Asia, and Africa’s population combined, colorism is a significant issue of which 2/3 of the world suffers from. 

In August 2016, Ghana placed a ban on skin bleaching products containing a harmful substance called hydroquinone. Despite the ban, the multibillion-dollar industry of skin bleaching products still dominates the West African cosmetics market. This creates a world of mixed messages for women.

Colorism is often pronounced among professional and pre-professional Ghanaian women. Because of this, we went to Accra this summer to interview Ghanaian women about their experiences with personal care products and their attitudes towards beauty practices.


In January 2020, we plan to relaunch and rebrand our website to be a media platform for colorism. Think of it as colorism central, your go-to stop to learn all things colorism. There will be sections to learn, heal, and advocate- all through our methodology of collective impact.
  We will also create separate and specialized social campaigns that will run at both the University of Texas and the University of Ghana’s campus to mitigate the negative effects of this serious mental health concern.
  Website Relaunch
January 2020

February 2020
April 2020

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